Pinterest is a fun website to visit when you want to see fashion, recipes, and DIY pins and information. Chances are good you’ve visited a few boards, got a few great ideas and pinned dozens of things you want to do, try and experience whenever you find the time to do so. You like the site, but how can you use it to boost your blog’s traffic?
Finding Pins That Matter to You
A good place to start is with finding pinboards that relate to your site. To do this, simply browse through the site with keywords that relate to your blog. That’s the first step to finding topics that can relate to your site. Go further, though. You want to find something that is unique, interesting or simply so strange it is too hard to pass up on. Look for those with lots of repins, comments and likes. That means people have something to say about them.
Pin Your Blog
You can also go about the process in the opposite direction. You can post a video or an image on your blog and then pin it on Pinterest, too. Be sure that it is your own content, of course. You also want to avoid things that are too self-promotional, too. For example, if you are a gardener and your blog is about gardening, create some outstanding close up shots to the plants growing. You can get controversial, such as creating a non-GMO promotional video or photo. Then, pin it on the site so people can start to use it and share it. They track it back to your site and visit to find out your stance on the subject.
It’s a Networking Tool
Pinterest is another networking tool to use. It is a great platform for you to use to build your brand, market your site and to find other people to get to know. The goal is to increase traffic. Consider the following.
· Connect with new people. Engage people who you want to be followers of your blog on Pinterest by following them and liking their posts.
· Find people who are already doing well on the site with the audience you want to have on your site. Build relationships with those people who you would call influencers in the audience pool.
· You can always use the images and videos as topics for your blog posts. Create a pinboard called “future blog post inspiration” and pin ideas to the topic to it. It’s easy to come back to it later.
Network, Network, Network – that’s the ultimately goal for anyone who wants to use Pinterest for their blog marketing. If you’ve spent far too much time just browsing the site, now is a good time to start making it work for you and for your blog’s traffic goals. Engaging people on the site, using its outstanding networking ability, and using it as content for your blog can all be simple but highly effective ways to make it work for you.